Google Predicts Movie Success Before Release

Google just published an 11-page document ripe with all of the reasons you need to use Google Search, called “Quantifying Movie Magic with Google Search”. By reviewing the number of times a film is searched for the month prior to the premiere, Google can predict with 90%-92% accuracy the movie’s earnings during its first two weeks in theaters. Obviously this doesn’t predict total earnings, but those first two weeks are an extremely strong indicator of how significant the box office earnings will be.

http://www.google.com/think/research-studies/quantifying-movie-magic.html

Do you use Google to search for movies? Do you care what reviews say or do you attend the movies you enjoy anyway?

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