SHARP Sets Record in Europe with 90″ TV (T3.com)

Yikes.

For a while now, I’ve been thinking my 47″ is maybe in need of an upgrade. It works great, looks great, and fits superbly in the corner of my living room. However, big is usually better. Right? A 90″ monster on the other hand leaves me a bit speechless and a bit horrified. Given T3’s note that only 6% of TVs in Europe were even 50″ or larger, this seems like more of a publicity stunt than an actual retail product.

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90-inch Aquos set trumps former record holder LG by six inches

Sharp has released what it claims is the biggest TV to ever go on general sale in Europe.
The 90-inch Aquos LC-90LE757 is six inches biggest than the previous 84-inch record holder from LG.

The TV has been on sale in the US since June 2012. This is the first time the set has gone on sale in Europe.

Analysts have said there was evidence there was growing demand for jumbo TVs. However, they also said that the market would remain niche for the foreseeable future.

“In the States people have bigger houses and bigger rooms, so large TVs represent a larger proportion of the marketplace,” GfK’s Nigel Catlow told the BBC.

“But as the TVs get thinner, more rooms are able to take a big TV set, and screen size is the biggest driver for making people want to buy a new product.”

Only six per cent of TVs sold in the UK last year were 50-inches or larger according to GfK.

In 2012, Panasonic put its 152-inch TH-152UX1W on sale last year at Harrods for £600,000. The set is normally used for professional displays and is not available for general sale.

Original T3.com Article

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